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Post by iacon45 on Mar 18, 2018 16:17:15 GMT -5
www.linkedin.com/pulse/kb-toys-coming-back-wow-what-response-from-toy-industry-ellia-kassoff/?published=tI saw this story making the rounds today. I'm taking it with a grain of salt for sure and not holding my breath. BUT if there is any truth to it, coming in with TRU on the way out, could be a big deal for the toy industry and most importantly, could maybe save some of those 30,000+ jobs. However, the cynic in me wants to say this is a cruel early April Fools gag, but if legit, I hope all the best for them in their comeback.
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Post by SporkBot on Mar 18, 2018 17:06:35 GMT -5
Well, if it's an April Fool's prank, it's not only early and elaborate, but I imagine it'll be exposed soon enough. If businesses try contacting them, they'll figure out if they're not on the up-and-up.
And if it's the real deal...then my local toy store may just be getting a new sign and some rearrangement of the merch. But hey, if the TRU building isn't to their liking, the general area where it's located has several other long-vacant storefronts for them to choose from (the nearby K-Mart closed a while back). Heck, I took a picture of one for a bit on a short I did for my show last year.
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Post by Gojitron on Mar 21, 2018 12:11:12 GMT -5
The guy that's doing this specializes in buying up defunct brands and bringing them back. He bought the trademark for Hydrox and brought them back in 2015. Problem is, I haven't seen any Hydrox carried in stores lately, has anyone else? So while he has the rights to the KayBee name, I seriously doubt he could bring it back. He's probably posting this now hoping to get support in the immediate wake of all the nostalgia having to do with Toys R Us. I'd be shocked if he could create a brick-and-mortar toy chain, basically from scratch, and have it be both competitive and successful especially now that all the big toy manufacturers and going to get burned out of millions by the TRU debacle.
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Post by Gojitron on May 9, 2018 22:26:01 GMT -5
the CEO of KayBee wants to open 300-400 pop-up stores for the holiday shopping season to test the market.
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Post by iacon45 on Apr 19, 2019 21:54:01 GMT -5
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